Bloggers bias - prepare for disclosure

I read on Bradley's blog that the FTC are considering changes that will finally force those bloggers giving rave reviews, to disclose the fact they've received a copy of whatever it is, for free - and it's about bloody time too.

I've seen hundreds of blogs just on the subject of antimalware, raving about a product, without disclosing the fact that they're getting paid to promote it, which is even worse.

I'll save my rant though. For details on this, see Bradley's blog;

http://msmvps.com/blogs/bradley/archive/2009/06/07/is-there-a-bias-when-you-get-something-for-free.aspx